ABOUT ME

Since tossing my graduation cap in 2013, I've explored different industries and career lanes spanning from public relations to traditional media, to agency media buying to finally, creative strategy.

I've flexed my Art History degree at the North Carolina Museum of Art and witnessed PR from the front lines of fashion at BPCM. From executive assisting on the sales side at Meredith to channeling my inner Carrie Bradshaw by carefully packing couture pieces in the InStyle fashion closet for cover shoots – it's been a colorful journey.

Then, the universe shouted, "It's time to learn digital," and I eagerly answered the call by diving into media buying in 2016. After nearly four years agency-side, I came to realize that while I could negotiate investment deals with the best of them (for the likes of Energizer/Edgewell and Tiffany & Co. at Group M, Verizon, and COTY luxury fragrances out of Publicis), my true passion lies with ideating and creating creative campaigns that solve client's problems. Telling a brand's story while addressing a consumer's need is my sweet spot, and I've fine-tuned this skill set in the epicenter of culture, Condé Nast.

Over the past ~5 years at Condé Nast, I've lived and breathed the lessons of speed, agility, and an unwavering standard of excellence – all gifts from the education one can only receive at a legacy media company. Now, I find myself in the exhilarating realm of creative strategy and marketing, poised to infuse personality and innovative solutions into every campaign.